Vato Loco is a reimagined visual identity for a tattoo studio based in Arlington, Texas, known for its bold personality and roots in traditional tattooing. The name - Mexican American slang for “crazy dudes” - captures the shop’s lively, streetwise energy. This redesign aims to honor that spirit while refining its visual presence.

The identity leans into an eclectic, hand-drawn illustration style that blends tattoo iconography with Mexican American street culture. Inspired by traditional tattoo linework, the limited yet bold color palette balances energy with clarity. Every element reinforces the studio’s personality.