The Crazy Frog Cafe is a conceptual non-profit pet cafe that houses endangered frog species and donates 100% of its profits to the Rainforest Trust Association. The campaign invites visitors to enjoy light bites and a relaxing atmosphere while supporting global conservation efforts through a playful and unexpected café experience.

Hand-drawn frogs are the visual centerpiece of the campaign. Each poster pairs a bold, mission-driven headline: “Eat,” “Relax,” and “Serve” - with a clean layout that clearly communicates the cafe’s purpose. The result is a lighthearted call to action for conscious consumers.